12 MONTHS AGO • 1 MIN READ
📘 Don’t ask this question!
Hey Reader quick one, Here’s something you’ll hear on almost every sales floor: “When do you plan to decide?” “What’s your timeline for rolling this out?” These questions sound smart. They feel logical. But they rarely get you a real answer. Why? Because people don’t buy on your timeline. But only when staying the same costs them more than changing. That’s why timeline questions so often land flat. So when you ask, they say: “Not sure, we’re just exploring for now.” End of conversation. No...
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